Answering the features of BlackBerry Messenger (BBM), a mainstay of BlackBerry, Apple presents iMessage. iMessage is a cloud computing-based data services that functions the same as Blackberry’s BBM. Some analysts also assess iMessage technology is a serious threat to BlackBerry with its BBM. In fact, this warning could make the stock price by Research in Motion (RIM) as the manufacturer of the BlackBerry, declined in the United States.
Tavis McCourt of Morgan Keegan analyst firm stated that iMessage is a shot that directly led to BBM. In fact, BBM which has more than 40 million global users is one key to RIM’s success outside the United States. RIM relies on its sales growth in Latin America and Asia where they gained popularity thanks to the BBM. Well, iMessage could undermine the popularity of BBM is seen in this region which ultimately reduces the sales of the BlackBerry. “iMessage not be released if it does not have a competitive delivery time and a good performance,”said Tavis, as he believes that ultimately iMessage has the same good performance if compared with the BBM.
Mike Abramsky, an analyst at RBC Capital Markets also assess iMessage will tempt young people as BlackBerry’s user loyalty to switch to the iPhone. According to him, the arrival of iMessage brings uncertainty as to whether BBM will remain competitive in the long term. On the other hand, greater pressure for BBM is expected to come from Android. Tavis view that given the rapid growth, Google might be triggered to make the same messenger service function with BBM. “We would be surprised if Android does not attempt to imitate iMessage or BBM, which would further threaten the long-term success of RIM,” said Tavis, as quoted by Bloomberg.
Tavis McCourt of Morgan Keegan analyst firm stated that iMessage is a shot that directly led to BBM. In fact, BBM which has more than 40 million global users is one key to RIM’s success outside the United States. RIM relies on its sales growth in Latin America and Asia where they gained popularity thanks to the BBM. Well, iMessage could undermine the popularity of BBM is seen in this region which ultimately reduces the sales of the BlackBerry. “iMessage not be released if it does not have a competitive delivery time and a good performance,”said Tavis, as he believes that ultimately iMessage has the same good performance if compared with the BBM.
Mike Abramsky, an analyst at RBC Capital Markets also assess iMessage will tempt young people as BlackBerry’s user loyalty to switch to the iPhone. According to him, the arrival of iMessage brings uncertainty as to whether BBM will remain competitive in the long term. On the other hand, greater pressure for BBM is expected to come from Android. Tavis view that given the rapid growth, Google might be triggered to make the same messenger service function with BBM. “We would be surprised if Android does not attempt to imitate iMessage or BBM, which would further threaten the long-term success of RIM,” said Tavis, as quoted by Bloomberg.
From : gadgetmagz
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